NOVELLO formerly STRAND Aldwych WC2
The theatre was
built as one of a pair with the Aldwych Theatre
on either side of the Waldorf Hotel, both being
designed by W.G.R. Sprague. The theatre opened
as the Waldorf Theatre on 22 May 1905, and was
renamed the Strand Theatre, in 1909. It was
again renamed as the Whitney Theatre, in 1911
before again becoming the Strand Theatre, in
1913. In 2005, the theatre was renamed the
Novello Theatre in honour of Ivor Novello, who
lived in a flat above the theatre from 1913 to
1951.
Décor: Felling of elevation on entrance through grand D-shaped porch, up stairs and into plush foyer with imposing double staircase. Auditorium has opulent air with black and brown streaked marble, red velvet, masonry swathes of fruit and a grand chandelier hanging from a fresco of painted gods. Capacity 1,050
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